Etisalat Nigeria on Tuesday confirmed it has changed its
name to 9mobile.
The confirmation was contained in a statement by the
company’s Chief Executive Officer, Boye Olusanya.
The statement said: “Emerging Markets Telecommunication
Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes
to inform its over 20 million subscribers, government, regulatory agencies and
all relevant stakeholder groups that the telecommunication company has changed
its name to 9mobile as a further testament of our unwavering commitment to
ensuring business continuity as Nigeria’s fourth largest telecom operator.”
Olusanya said the name represents its heritage and its
evolution over nine years.
He said: “Our new trading name, 9mobile represents our
0809ja heritage, our 9ja-centricity, and our evolution over 9 years of
operations in Nigeria.
“Although our trading name has changed, we remain true to
the same values on which our company was built.
“A strong and resilient Nigerian spirit continues to reside
in us, uniting us with you our subscribers and we are confident that you will
continue to believe in our new brand, which strongly reflects our innate
creativity and youthfulness.
“Furthermore, this rebrand is a testament to our dynamism,
responsiveness and agility as a business, while we leverage the power of
technology to deliver innovative products and services that meet your needs.
“Our confidence in our ability to continue to make this
happen is bolstered by the sheer determination, commitment and passion of our
people to do more; and continue delivering excellent service.
“In order to ensure the change of name is delivered
efficiently and responsibly, we will take a measured approach to the migration
to the new brand over the next few months.
“Therefore as we go through this transition, our esteemed
subscribers we ask for your patience and reaffirm our commitment to remain a
listening brand.
“We will continue to innovate, support, and empower you to
do more – whether as an individual or a business.
“To our business partners, your unwavering belief in the
strength of our brand inspires us to do more. We will remain committed to
working together and exploring possibilities to achieve our mutual goals; and
to our stakeholders, we thank you for your abiding faith in us.
“We will ensure that our core values of Innovation,
Customer-centricity, and superior Quality of Service remain the pillars upon
which we operate.
“The soul of our business remains authentically Nigerian.
“We are Here for You, Here for 9ja!”
By Chijioke Jannah
