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IPRA,
APRA Endorse Congress
Lagos: May 10, 2017: BUSINESS
Education Examinations Council (BEEC), globally recognized leader in human
resource development & learning, has received DigitalPR-Wire support, a
standard on-demand online PR and social media communication platform in Africa,
for a three-day Digital Public Relations Congress for practitioners in the
Communications space.
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From L-R, Mike Okereke President BEEC Group; DR Mahama
Braimah, BEEC Consultant, Ghana; Dr Rotimi Oladele, President, Nigerian
Institute of Public Relations; Robyn De Villers, Chairman and C.E.O Burson
Marsteller, Africa South Africa; Alhaji Lai Mohammed, Hon Minster of
Information & Culture Nigeria and Claudine Moore, Award Winning Public
Relations Consultant, USA.
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The
training taking place in Lagos from 5th-8th June, 2017 at the Gallery Hall,
University of Lagos, Nigeria, has also been endorsed by the International
Public Relations Association (IPRA) and the African Public Relations
Association (APRA).
Professor
Umar Danbatta, executive vice chairman, Nigerian, Communication Commission
(NCC), has been invited as the Special Guest of Honour and to open the Digital
Communications Congress, Telecom and ICT Exhibition, under the theme:
“Maximizing the Power of Digital Communication and On-Line Public Relations in
a Changing World”.
DR
Isa Ali Ibrahim Pantami, Director General of National Information Technology
Development Agency (NITDA) is also a special guest of Honour and will deliver
keynote address; Francois Van Dyk, Senior
International Digital Communication Consultant will also speak at the Congress
on “Maximizing the Power of Digital Public Relations & Communication in a
changing world”, while Celestine Achi, founder of Cihan Group will lead discussants
on the presentation, “Maximizing the Power of Digital Public Relations &
Communication in a changing world.” This gives us the opportunity to market our
DigitalPR Wire platform at the congress.
Mr.
Mike Okereke, president of the Council, said that Digital Communication is
increasingly the driving force that is propelling the efficient management of
the Public and Private sectors.
With
emphasizes on telecommunication and ICT, Mr. Okereke said that the sectors, are
growing around the globe.
“For
example in Nigeria, where the GSM service was rolled out 15years ago, the
Nigerian Communications Commission (NCC\'s) statistics shows that connected
telephones in Nigeria is now 216 million while active lines in the country is
now over 149 million made up of GSM lines and CDMA fixed wireless service.
During the period under review, 30,000 career jobs were created and the telecom
sector has grown to US$38 Billion”, the BEEC President said, “Digital
Communication occupies the centre stage in the effective running of the Public
& Private sector. Hence, the need to update skills in digital communication
& online Public Relations Strategy”.
He
said that the Digital Communication and Telecommunication Exhibition will the
highlight of the Congress and will be held at the Hall, Conference Centre, the
University of Lagos, Lagos from 5 to 8 June, 2017 and endorsed by the African
Public Relations Association and the International Public Relations
Association.
The
Congress is designed for Telecom Executives and Officials, Directors of Public
Relations, Heads of Public Relations, Senior Public Relations Managers, Public
Relation officials, Telecommunication Managers, Marketing Managers, Advertising
Managers, ICT Managers and Media Managers in the Public and Private sectors.
The
Congress, BEEC revealed, is specially designed to give essential knowledge and
update participants on current trend in on-line Communication in a changing
world; update participants in on-line Marketing Communication Strategy;
leverage management best practice in ICT; leverage the optimization of the
search engine and enhance skills in email Marketing & Communication
Strategy and on-line.
The
platform will also inundate practitioners/participants on Public Relations
Strategy; Review viral Marketing Communication Strategy; Review types of
on-line advertising; Understand the digital metrics; Review regulations and
code of practice in Digital Communication; and Public Relations and Marketing
Functions.
Specifically,
it will highlight the place of Digital communication and on-line Public
Relations in today’s business environment.
On
the exhibition aspect of the show, Mr. Okereke said, “The exhibition is
designed to showcase the advances that have been made in the Telecom Industry
and ICT in enhancing Digital Communication. It will promote the products and
services offered by the Telecom and ICT companies.
Also
speaking, Mr. Celestine Achi, founder of DigitalPR-Wire, described the
forthcoming Congress and Exhibition as timely and will offer several
opportunities for PR Practitioners to be inundated on the technological
evolution in the industry especially in the online space.
“BEEC
Communications and Digital PR Congress and Exhibition is the place to be. We
are happy about this partnership, because it creates the avenue for PR firms
and practitioners to understand the dynamics of the industry and what the
future holds.
'We
are ready to unleash our DigitalPR-Wire to make this happen. This is not the
time for PR firms to relax because clients are beginning to ask critical
questions like how PR impact their Return-On-Investments (RoI). Any Firm not
conversant with the techniques will soon run out of ideas,” Mr. Achi said.
By Blog10TV Staff
